Want to learn how to drive massive amounts of traffic to your blog for FREE? Then you need to become a Pinterest Professional and harness the power of Pinterest to drive an epic amount of traffic to your blog! Sounds simple enough, but is it?
Yes, yes it is. You just need to learn how. Allow me to set the tone.
You need: A Pinterest Education. Secrets found below.
*Note: This post may contain affiliate links, meaning if you click them, I may receive a small commission at NO COST to you. You can read my full affiliate disclosure policy here.*
Becoming A Pinterest Pro
First, let’s talk about the basics. What is Pinterest? Pinterest is a visual search engine. Pictures. It’s a search engine site of pictures.
And why is that so important? Because people love pretty pictures!
People, like you and me, go to Pinterest to find inspiration. To find (and perhaps buy) all the pretty things.
And 250 million views a MONTH says that the world has fallen in love with Pinterest. Because Pinterest is pretty. In fact, it’s more than pretty.
Pinterest is gorgeous. It’s full of gorgeous.
Like top model, drop dead gorgeous.
And the reason for that is well-done images sell. And the world already had enough mediocre. It was tired. Ready for something beautiful.
The world was ready… for Pinterest.
Pinterest is not for the mediocre. The boring. Or the plain. Which means to stand out on this site, you have to be beautiful.
Your brand has to be amazing. But no worries.
It can be. And it shall be so.
Pinterest Drives Traffic and Top Bloggers Use Pinterest
In case you doubt the influence of Pinterest, check out my post on these 10 Amazing Boss Babes. These ladies are driving millions of viewers to their blogs each month thanks to stunning visual images and pins that they’re posting to Pinterest. But why? Or more importantly, how?
We turn to Pinterest for inspiration. We turn to Pinterest when decorating our beautiful homes, throwing memorable parties, and designing our perfect wedding. Pinterest is where we save our favorite work outs, yoga routines, and keto recipes.
We look to Pinterest to decide what’s in style and what looks fashionable this spring. We use it to come up with printables for homeschool curriculum. And, in case you’re curious, Pinterest is one of the number one marketing strategies for entrepreneurs for its accessibility and traffic.
Businesses Use Pinterest for Free Blog Traffic
Through this visual search engine we can better learn how to become a better business. Better business and better blogger.
Take my Pinterest site for example. I have tons of boards on blogs.
For starters, there’s:
And those are just 4 of my currently 86 boards. Yes, 86. *Update, I’ve since increased my board numbers to over 100- and my followers keep coming!*
My boards are where I save inspirational tips, ideas, and blog post ideas for later. It’s like a super simple filing system where everything is a picture. And the pictures literally tell a thousand words.
But more than poetic, it’s all visually stunning and eye catching. The pins draw readers, or viewers, in.
So why turn to Pinterest? Because everyone else is already there.
They’re there looking for solutions to their problems, inspiration, and yes, pretty things.
The Visual Equivalent of Google and How to Drive Traffic to Your Blog
When people are looking for solutions, it doesn’t mean anything too complicated or crazy. They’re looking for inspiration. Answers.
For example, what should I make for dinner? Cue pictures of pot roast with the text “Super easy crock pot dinner in under two hours!”
Or, how should I redecorate my home office? Cue adorable pictures of home decor in pastel pinks and gold, with the words, “Cute and comfy home office that you can create in an afternoon with items you already have on hand”.
Get the picture? (Pun intended).
And if the fundamental purpose of Pinterest is to inspire, then you, as a blogger, need to post inspiration.
The Power of Pinterest as a Marketing Strategy to Drive Blog Traffic
Pinterest is a free resource for bloggers (and we all LOVE free, am I right?) And with over 250 million viewers each month, that’s the potential to draw a lot of eyes to your blog. And I mean, a LOT.
Thanks to strategically crafted SEO titles, beautiful pictures, and yes, killer content- all created by YOU- you have the power to drive massive amounts of traffic to each and every post. Just by being you.
But as I’ve already mentioned, pinning just to pin, and coming at this from every angle just won’t cut it.
There’s got to be method to the madness. And there is definitely a right way to do this. But it’s still fun, I promise.
Create a Pinterest Business Account and See Blog Traffic Increase
Start by setting up a Pinterest business account. You can convert your personal account into one if you already have it, and the pro to that is that all your friends and followers transfer over so you’re not starting from scratch.
Or, if you’re like me and like your personal life separate from your work life, at least in some regards, start a new one.
Click here to start a new, shiny business Pinterest.
Next, verify your website.
Honestly, it took me a ridiculously stupid amount of time to figure out how to stick the html from Pinterest into the header of my site. But I finally did. If you don’t know how, there’s an AWESOME tutorial that walks you through here. I used it. And I’m completely UN tech savvy.
And then fill out your name and bio.
It should be obvious, but put your site in there. And put some keywords telling people who you are. For example, I’m a blogger and entrepreneur, so I included that in the description.
For a photo, either use your logo or a great pic of you smiling.
Do NOT post a pic of your dog, something from nature, or an inanimate object. Just sayin’. Faces get more likes, likes get you more traffic.
SMILEY face. And make sure it’s professional. Again, seems obvious, but do not use a pic for your business account with you holding a beer or joint. No matter what state you live in. Next.
Set Up Rich Pins and Blog Traffic Increases
Enable Rich Pins. What’s this? It’s a little R with a square around it that’s enabled AFTER you verify your website.
Super simple. Takes like a minute. But it’s so very important.
Rich pins let your pins show up higher in searches AND with more description.
If you skip this one simple step, you’re missing out on a LOT. So don’t.
Pinterest Boards Done Right to Increase Blog Traffic
Becoming a Pinterest pro is about more than setting up a personal account and spending hours clicking through the world’s greatest Sears magazine. You’ve got to do your boards in such as a way as to get your content in front of those millions of eyes.
So yes, start making boards. But no, don’t make them too… specific. Too nichey, if you will.
For example, take one of my favorite bloggers to follow, Grace Moser of Chasing Foxes. On her Pinterest, she has over 10 MILLION views a MONTH currently. She has 84 boards, with titles that range from Home Hacks, Health and Fitness, Organization Tips, and more. But each of those boards has upwards of 2,000 pins! Others, like her Saving Money board has over 42,000 pins on that one board alone!
The lady is a Pinterest Professional! A machine!
And in looking at her boards, we can get a LOT of insight into what becoming a Pinterest Pro takes.
Her boards are descriptive. To the point. The titles are ones that a LOT of people are searching. They are NOT abstract or off the wall. For example, Black Cats that Save Lives, Firefighters in Yellow Suits, or Mickey Mouse from the 80s. Nothing crazy. She keeps the titles simple AND more importantly SEARCHABLE.
Same goes for the board descriptions. Take Kristin from Believe in a Budget. Her Pinterest boards get over 700 K views per month, currently. And her boards have something in common. Their descriptions, like their titles and Grace’s, are searchable. SEO happy!
For example, her “How to Side Hustle” board is simple and straight forward. The title is good. And the description, too. Terms like “get out of debt”, “side hustle” and “make extra money” jump out of that description. And guess what? They all make the SEO happy list because people are searching for those EXACT terms when looking for a side hustle.
Board Sections and Blog Traffic
Now, a while back Pinterest suggested that each board have sections. Meaning, within a “Dream Home” board, I could put more descriptive sub-terms like “Kitchen”, “Bathroom”, or “Bedroom”. For a while that was the push in the Pinterest community. Make several sections on each board.
I’ll say here that I am NOT a fan of the sections. And NO, I have not seen an increase in traffic, either to my Pinterest or blog, when using sections. And in fact, in looking at my own site, and the Pinterest sites of some of my blogger inspiration stories, the consensus, in my own opinion and personal research is: DON’T.
Don’t create many sections within a board. Instead, opt for an entirely NEW board. For example, if you’re really into home decorating, maybe that’s your niche, then make one board for your Dream Bathroom and another for your Dream Kitchen. Make sense?
And instead of doing sections like Boy’s Bedroom, Girl’s Bedroom, Project Nursery? Just go and make those separate boards. Again, I’ve personally seen more success in NOT utilizing the sections feature.
Mediocre Images Will Not Increase Blog Traffic- But Gorgeous Pics Will
Right about now, you’re probably thinking, great tips Tara. Love it. But… what about the images?
Yes, what about the images! The most important part of the visual search engine is, after all, the IMAGES.
In becoming a Pinterest Pro, I’d recommend using either Canva or PicMonkey for creating stylish images. I lean toward Canva, but I’ve also in fact created amazing images via my phone through the WordSwag app. It’s what I used religiously before transitioning most of my work to a PC. Both Canva and WordSwag have worked well for me, but I do use PicMonkey on occasion, though there’s a bit of a learning curve.
A lot of bloggers swear by it, so use whichever you like best.
Now, when creating the images, Pinterest favors long, vertical ones. So no small squares. Think longer, the better. Rectangles.
And the images need words. Maybe if you were selling just a product, not a problem, but for drawing traffic to your blog? Trust me. You need text.
Supposedly warm colors, specifically pinks, get pinned more often. Looking over my boards, I’d believe it.
And pictures with faces tend to get more re-pins, too, although I can understand the difficulty in getting those kinds of images. At least for free.
Beautiful Stock Photos Plus Keyword Rich Descriptions and Titles
I wrote a post a while back highlighting some of my favorite stock photo sites because I know what it’s like to be on a tight budget. It’s worth checking out, and I’ll say off the bat Pexels and Pixabay are my go to sites.
Use the longer images in Canva, for example, and use an A/B style. For me, I do a picture on top a lot of times, then text in the middle in two different varying colors, like white and pink, and then another picture on the bottom. Or a picture of say a desk with some pink or gold items, and then in pink and gold text, I use a descriptive, catchy phrase.
This goes back to the SEO happy tactics. Board titles, yes. Descriptions of boards, yes. And so it goes along that, images? Yes, use SEO friendly words ON the images AND in the DESCRIPTIONS of the images.
And make them catchy. With a sense of urgency. Such as:
How To Quickly Accelerate Your Blog Traffic for Thousands of Visitors
10 Terrible Mistakes You Never Want to Make as a New Mom Blogger
Blogging Freebies from Moms Earning Thousands Per Month with Their Blogs
See what those titles have in common? And these are texts on the image, as a reminder.
They’re LONG. DESCRIPTIVE. And CATCHY.
Terms like Quickly Accelerate, blog traffic, you never want, blogging freebies, earning thousands. All great, great terms.
Keyword Rich Descriptions Increase Blog Traffic So Use Them
Now let’s look at the descriptions that appear when you click these images.
I can’t go a day without PINNING ON PINTEREST.
I’m DRIVING HUNDREDS OF THOUSANDS OF READERS TO MY BLOG.
To REALLY SUCCEED AT PINTEREST….
Make Pinterest YOUR TOP TRAFFIC REFERRAL…
See those descriptions? They work!
Not, great tips to shave your dog at home. Not, my Christmas at my great, great granny’s house. No. Those are too personal. They don’t SOLVE a problem.
You can’t make pins about those topics and you can’t expect anyone to read a blog post about those- at least not as a beginner. Note, after you make it big as a blogger and have a true following, sure, add in a lot of posts that are truly personal. But not as a beginner. You’ll add years to your blogging career in which you’ll struggle.
Save the struggle. Drive traffic from the beginning. Get referrals from Pinterest NOW even if your blog is small.
Take actionable steps towards growing your blog the right way.
Manual Pinning and Pinning with Tailwind
Okay, so you’ve got the Business Account. You’ve got the boards set up. You’re creating beautiful, pin worth images and pinning-
Wait, are you pinning? You should be!
Here’s where there’s some debate on pinning strategy. To manually pin, or auto pin? That is the question. And I say-
Manual pinning is just FUN. Auto pinning is a time SAVER.
I personally use Tailwind.
Although there are other apps/programs, I’ve tried several and found Tailwind to be the absolute best deal. And if you sign up using my link, you get a FREE MONTH equivalent to $15! And yes, I’m an affiliate, so if you click one of the links to try it out, I may get a small commission- but it’s at NO COST to you PLUS you get the $15 credit to try them for FREE. So you have nothing to lose and everything to gain.
Why You Need Tailwind to Schedule Blog Posts and Drive Traffic
Here’s why you should use Tailwind and cash in on that $15 credit.
Manually pinning is GREAT. It’s FUN. And effective. But.
It’s also VERY time consuming when you consider what all you have to do with your blog IN ADDITION to pinning.
Sure, you can do it in the car when your husband’s driving and there’s a lull in the conversation (hey, it’s work- gotta pay the bills, even when family comes first).
But using Tailwind will literally save you HOURS and I do mean HOURS.
Tailwind Increases Blog Traffic and Saves You Time
It’s that simple.
With Tailwind, you can do in an hour or two in one evening through Tailwind what would normally take you HOURS. And HOURS. To do manually.
Plus, a HUGE benefit of Tailwind is their TRIBES.
Tribes are similar to Group Boards. Think Pin Groupie. Where several people collaborate i.e. work together on one board. You’ll see this on Pinterest when you go to a board and see multiple people’s pictures in the “author”/who posted it part.
Normally a single person, like me posts, and my image comes up. With a group board, you’ll see two, three, or more pinners for one board.
Which brings me to another good point.
Importance of Tribes, Groups, and People
Without getting too far into the debate on vanity metrics, you do need at least some followers, and you absolutely need to join tribes with Tailwind and/or groups. Blogging groups, groups for your niche, join them. And by the way- if you click my link for Tailwind, you get a FREE MONTH- a $15 credit!There’s still that. So you can test them and try them for free.
And then, be nice. Follow others. Comment. Engage. Blogging and Pinterest are about people behind the images. And your followers aren’t just numbers, they’re like you. In fact, aim to seek out others like you. It’ll do you good.
Social media, right? Go be social.
Group boards, I’d suggest requesting to join by reaching out to the person in charge. Simply locate a blogger, for example, that you admire, someone you see is nailing it in terms of their blog, Pinterest, and business, and email them.
Be professional. Be kind. And be authentic. Let them know you like their work (and be specific) and politely ask if they would include you in some of their group boards. The more followers, the better.
And a word to the wise, do not take rejection personally. Some boards will be closed. It happens. All you can do is ask. The worst that can happen is they say no. But.
If a board is closed, acknowledge it in your email. Let them know you realize it’s closed, but if it ever does open, you’d be interested. And thank them. Who knows? They may just let you join.
And also, don’t be intimidated with numbers. Bloggers with huge followings were exactly where you are at one point. Ask.
Summary of 10 Simple Tips to Increase Blog Traffic with Pinterest
Create a Pinterest Business Account
Create a LOT of Boards
Make Your Boards SEO Friendly i.e. highly searchable
Include SEO friendly terms in Board titles and Board descriptions
Join Group Boards (think Pin Groupie)
Join Tailwind (preferably on an annual basis to save money AND be able to post UNLIMITED pins)
Create GORGEOUS Pins with faces, in warm colors, with A/B patterns with Canva, PicMonkey, or another design program
Continue creating KILLER CONTENT AND
Pounding out AMAZING Pins (SEVERAL for EACH blog post)
What was your favorite tip or takeaway from this Pinterest Guide? Think it’ll help you drive traffic to your blog? Comment below with a link so we can follow!