Want to learn how to drive massive amounts of traffic to your blog for FREE? Then you need to become a Pinterest Professional and harness the power of Pinterest to drive an epic amount of traffic to your blog! Sounds simple enough, but is it?
Yes, yes it is. You just need to learn how. Allow me to set the tone.
You need: A Pinterest Education. Secrets found below.
*Note: This post may contain affiliate links, meaning if you click them, I may receive a small commission at NO COST to you. You can read my full affiliate disclosure policy here.*
Pinterest for Bloggers and Blogging for Beginners
First, let’s talk about the basics. What is Pinterest? Pinterest is a visual search engine. Pictures. It’s a search engine site of pictures.
And why is that so important? Because people love pretty pictures!
People, like you and me, go to Pinterest to find inspiration. To find (and perhaps buy) all the pretty things.
And 250 million views a MONTH says that the world has fallen in love with Pinterest. Because Pinterest is pretty. In fact, it’s more than pretty.
Pinterest is gorgeous. It’s full of gorgeous.
Like top model, drop dead gorgeous.
And the reason for that is well-done images sell. And the world already had enough mediocre. It was tired. Ready for something beautiful.
The world was ready… for Pinterest.
Pinterest is not for the mediocre. The boring. Or the plain. Which means to stand out on this site, you have to be beautiful.
Your brand has to be amazing. But no worries.
It can be. And it shall be so.
*Check out this pin-able, beautiful image that blogger turned pinterest pro Megan of Love Family Health did for her ebook Pinterest Ninja! In it, she shares her secrets of how she took her blog into full time income territory! Isn’t it gorgeous?! And yes, it is VERY practical!
Pinterest Drives Traffic and Top Bloggers Use Pinterest
In case you doubt the influence of Pinterest, check out my post on these 10 Amazing Boss Babes. These ladies are driving millions of viewers to their blogs each month thanks to stunning visual images and pins that they’re posting to Pinterest. But why? Or more importantly, how?
We turn to Pinterest for inspiration. We turn to Pinterest when decorating our beautiful homes, throwing memorable parties, and designing our perfect wedding. Pinterest is where we save our favorite work outs, yoga routines, and keto recipes. And it’s also where a lot of entrepreneurs, myself included, go to build our business.
And, in case you’re curious, Pinterest is one of the number one marketing strategies for entrepreneurs for its accessibility and traffic.
Pinterest for Business and Pinterest for Bloggers = Free Blog Traffic
Through this visual search engine we can better learn how to become a better business. Better business and better blogger.
Take my Pinterest site for example. I have tons of boards on blogs.
For starters, there’s:
And those are just 4 of my currently 86 boards. Yes, 86. *Update, I’ve since increased my board numbers to over 100- and my followers keep coming!*
My boards are where I save inspirational tips, ideas, and blog post ideas for later. It’s like a super simple filing system where everything is a picture. And the pictures literally tell a thousand words.
But more than poetic, it’s all visually stunning and eye catching. The pins draw readers, or viewers, in.
So why turn to Pinterest? Because everyone else is already there.
They’re there looking for solutions to their problems, inspiration, and yes, pretty things.
*I need to tell you here that I’ve used only TWO PAID COURSES AND EBOOKS to increase my blog traffic with Pinterest. Jennifer Maker’s The Pinterest Launch Plan and Megan of Love Family Health’s Pinterest Ninja. Both are excellent resources because they come as courses AND ebook combos! I did a lot of research before investing in paid courses since there is so much free information out there. But honestly, Pinterest Ninja and The Pinterest Launch Plan were game changers for my blog. (More on why I LOVE these courses below).
How to Drive Traffic to Your Blog with Pinterest Marketing Tips
When people are looking for solutions, it doesn’t mean anything too complicated or crazy. They’re looking for inspiration. Answers.
For example, what should I make for dinner? Cue pictures of pot roast with the text “Super easy crock pot dinner in under two hours!”
Or, how should I redecorate my home office? Cue adorable pictures of home decor in pastel pinks and gold, with the words, “Cute and comfy home office that you can create in an afternoon with items you already have on hand”.
Get the picture? (Pun intended).
And if the fundamental purpose of Pinterest is to inspire, then you, as a blogger, need to post inspiration.
The Pinterest Marketing Strategy to Increase Blog Traffic
Pinterest is a free resource for bloggers (and we all LOVE free, am I right?) And with over 250 million viewers each month, that’s the potential to draw a lot of eyes to your blog. And I mean, a LOT.
Thanks to strategically crafted SEO titles, beautiful pictures, and yes, killer content- all created by YOU- you have the power to drive massive amounts of traffic to each and every post. Just by being you.
But as I’ve already mentioned, pinning just to pin, and coming at this from every angle just won’t cut it.
There’s got to be method to the madness. And there is definitely a right way to do this. But it’s still fun, I promise.
Pinterest Tips for Bloggers to See Blog Traffic Increase
Start by setting up a Pinterest business account. You can convert your personal account into one if you already have it, and the pro to that is that all your friends and followers transfer over so you’re not starting from scratch.
Or, if you’re like me and like your personal life separate from your work life, at least in some regards, start a new one.
Click here to start a new, shiny business Pinterest.
Next, verify your website.
Honestly, it took me a ridiculously stupid amount of time to figure out how to stick the html from Pinterest into the header of my site. But I finally did. If you don’t know how, there’s an AWESOME tutorial that walks you through here. I used it. And I’m completely UN tech savvy.
And then fill out your name and bio.
It should be obvious, but put your site in there. And put some keywords telling people who you are. For example, I’m a blogger and entrepreneur, so I included that in the description.
For a photo, either use your logo or a great pic of you smiling.
Do NOT post a pic of your dog, something from nature, or an inanimate object. Just sayin’. Faces get more likes, likes get you more traffic.
SMILEY face. And make sure it’s professional. Again, seems obvious, but do not use a pic for your business account with you holding a beer or joint. No matter what state you live in. Next.
Blogging for Beginners : Blog Traffic Pinterest Tips
Enable Rich Pins. What’s this? It’s a little R with a square around it that’s enabled AFTER you verify your website.
Super simple. Takes like a minute. But it’s so very important.
Rich pins let your pins show up higher in searches AND with more description.
If you skip this one simple step, you’re missing out on a LOT. So don’t.
*Jennifer Maker goes through this step in EXCELLENT detail in her course The Pinterest Launch Plan. If you have any questions on how to do this effectively, watch the videos included in her course (text included!)
Increase Blog Traffic with Pinterest Marketing Strategies
Becoming a Pinterest pro is about more than setting up a personal account and spending hours clicking through the world’s greatest Sears magazine. You’ve got to do your boards in such as a way as to get your content in front of those millions of eyes.
So yes, start making boards. But no, don’t make them too… specific. Too nichey, if you will.
For example, take one of my favorite bloggers to follow on Pinterest is Grace Moser of Chasing Foxes. On her Pinterest, she has over 10 MILLION views a MONTH currently. She has 84 boards, with titles that range from Home Hacks, Health and Fitness, Organization Tips, and more. But each of those boards has upwards of 2,000 pins! Others, like her Saving Money board has over 42,000 pins on that one board alone!
The lady is a Pinterest Professional! A machine!
And in looking at her boards, we can get a LOT of insight into what becoming a Pinterest Pro takes.
Pinterest Tips for Bloggers from a Blogger
Her boards are descriptive. To the point. The titles are ones that a LOT of people are searching. They are NOT abstract or off the wall. For example, Black Cats that Save Lives, Firefighters in Yellow Suits, or Mickey Mouse from the 80s. Nothing crazy. She keeps the titles simple AND more importantly SEARCHABLE.
Same goes for the board descriptions. Take Kristin from Believe in a Budget. Her Pinterest boards get over 700 K views per month, currently. And her boards have something in common. Their descriptions, like their titles and Grace’s, are searchable. SEO happy!
For example, her “How to Side Hustle” board is simple and straight forward. The title is good. And the description, too. Terms like “get out of debt”, “side hustle” and “make extra money” jump out of that description. And guess what? They all make the SEO happy list because people are searching for those EXACT terms when looking for a side hustle.
*You can read more about the importance of keywords and optimizing your pins for Pinterest traffic in both Jennifer Maker’s Pinterest Launch Plan and Megan’s Pinterest Ninja ebook (click the links to go there now!)*
Increase Blog Traffic with Pinterest Marketing Strategies Cont.
Now, a while back Pinterest suggested that each board have sections. Meaning, within a “Dream Home” board, I could put more descriptive sub-terms like “Kitchen”, “Bathroom”, or “Bedroom”. For a while that was the push in the Pinterest community. Make several sections on each board.
I’ll say here that I am NOT a fan of the sections. And NO, I have not seen an increase in traffic, either to my Pinterest or blog, when using sections. And in fact, in looking at my own site, and the Pinterest sites of some of my blogger inspiration stories, the consensus, in my own opinion and personal research is: DON’T.
Don’t create many sections within a board. Instead, opt for an entirely NEW board. For example, if you’re really into home decorating, maybe that’s your niche, then make one board for your Dream Bathroom and another for your Dream Kitchen. Make sense?
And instead of doing sections like Boy’s Bedroom, Girl’s Bedroom, Project Nursery? Just go and make those separate boards. Again, I’ve personally seen more success in NOT utilizing the sections feature.
*Get Jennifer’s opinion of this in her Pinterest Launch Plan- which you get free updates on FOR LIFE when you purchase through this link!*
Increase Blog Traffic with Pinterest Marketing pt. 3
Right about now, you’re probably thinking, great tips Tara. Love it. But… what about the images?
Yes, what about the images! The most important part of the visual search engine is, after all, the IMAGES.
In becoming a Pinterest Pro, I‘d recommend using either Canva or PicMonkey for creating stylish images. I lean toward Canva, but I’ve also in fact created amazing images via my phone through the WordSwag app. It’s what I used religiously before transitioning most of my work to a PC. Both Canva and WordSwag have worked well for me, but I do use PicMonkey on occasion, though there’s a bit of a learning curve.
In case you’d love to know more about using Canva, you can go here to see all Canva has to offer!Canva has social media templates for just about every platform, from their Pinterest graphic, Facebook banners, and more. So no matter what you design, you’ll be sure to craft images that match the size you’re looking. Plus, their wide selection of beautiful stock images is perfect for any brand.
A lot of bloggers swear by it, so use whichever you like best.
Now, when creating the images, Pinterest favors long, vertical ones. So no small squares. Think longer, the better. Rectangles.
And the images need words. Maybe if you were selling just a product, not a problem, but for drawing traffic to your blog? Trust me. You need text.
Supposedly warm colors, specifically pinks, get pinned more often. Looking over my boards, I’d believe it.
And pictures with faces tend to get more re-pins, too, although I can understand the difficulty in getting those kinds of images. At least for free.
Formula for Success : Beautiful Stock Photos Plus Great Blog Post Ideas
I wrote a post a while back highlighting some of my favorite stock photo sites because I know what it’s like to be on a tight budget. It’s worth checking out, and I’ll say off the bat Pexels and Pixabay are my go to sites.
Use the longer images in Canva, for example, and use an A/B style. For me, I do a picture on top a lot of times, then text in the middle in two different varying colors, like white and pink, and then another picture on the bottom. Or a picture of say a desk with some pink or gold items, and then in pink and gold text, I use a descriptive, catchy phrase.
This goes back to the SEO happy tactics. Board titles, yes. Descriptions of boards, yes. And so it goes along that, images? Yes, use SEO friendly words ON the images AND in the DESCRIPTIONS of the images.
And make them catchy. With a sense of urgency. Such as:
How To Quickly Accelerate Your Blog Traffic for Thousands of Visitors
10 Terrible Mistakes You Never Want to Make as a New Mom Blogger
Blogging Freebies from Moms Earning Thousands Per Month with Their Blogs
See what those titles have in common? And these are texts on the image, as a reminder.
They’re LONG. DESCRIPTIVE. And CATCHY.
Terms like Quickly Accelerate, blog traffic, you never want, blogging freebies, earning thousands. All great, great terms.
*Hint hint: Remember, I didn’t make this up on my own. I’ve taken only TWO paid courses (with ebooks included!)on how to get the most out of Pinterest when it comes to blog traffic. I’ve included links and super awesome descriptions of both courses further along in the poast, but in case you need to know right now which two courses I’ve taken, it’s The Pinterest Launch Plan by Jennifer Maker and Pinterest Ninja by Megan of Love Family Health. LOVE both of them!
Increase Blog Traffic with Pinterest Marketing Tips (and catchy descriptions)
Now let’s look at the descriptions that appear when you click these images.
- I can’t go a day without PINNING ON PINTEREST.
- I’m DRIVING HUNDREDS OF THOUSANDS OF READERS TO MY BLOG.
- To REALLY SUCCEED AT PINTEREST….
- Make Pinterest YOUR TOP TRAFFIC REFERRAL…
See those descriptions? They work!
Not, “Great tips to shave your dog at home.”
Not, “My Christmas at my great, great granny’s house.”
No. Those are too personal. They don’t SOLVE a problem.
You can’t make pins about those topics and you can’t expect anyone to read a blog post about those- at least not as a beginner. Note, after you make it big as a blogger and have a true following, sure, add in a lot of posts that are truly personal. But not as a beginner. You’ll add years to your blogging career in which you’ll struggle.
Save the struggle. Drive traffic from the beginning. Get referrals from Pinterest NOW even if your blog is small.
Take actionable steps towards growing your blog the right way.
P.S. If you want some super amazing tips in ebook and course fashion on how to drive traffic to your blog with Pinterest, check out The Pinterest Launch Plan by Jennifer Maker AND Pinterest Ninja by Megan at Love Family Health. Both are AMAZING resources- keep reading to find out why!
Tailwind Pinterest Marketing and the Tailwind Strategy for Social Media
Okay, so you’ve got the Business Account. You’ve got the boards set up. You’re creating beautiful, pin worth images and pinning-
Wait, are you pinning? You should be!
Here’s where there’s some debate on pinning strategy. To manually pin, or auto pin? That is the question. And I say-
Manual pinning is just FUN. Auto pinning is a time SAVER.
I personally use Tailwind.
Pinterest Marketing Tips : Tailwind Pinterest Marketing is Vital to Blog Traffic
Although there are other apps/programs, I’ve tried several and found Tailwind to be the absolute best deal. And if you sign up using my link, you get a FREE MONTH equivalent to $15! And yes, I’m an affiliate, so if you click one of the links to try it out, I may get a small commission- but it’s at NO COST to you PLUS you get the $15 credit to try them for FREE. So you have nothing to lose and everything to gain.
Schedule Pinterest Posts to Increase Blog Traffic
Here’s why you should use Tailwind and cash in on that $15 credit.
Manually pinning is GREAT. It’s FUN. And effective. But.
It’s also VERY time consuming when you consider what all you have to do with your blog IN ADDITION to pinning.
Sure, you can do it in the car when your husband’s driving and there’s a lull in the conversation (hey, it’s work- gotta pay the bills, even when family comes first).
But using Tailwind will literally save you HOURS and I do mean HOURS.
Tailwind Pinterest Marketing : Increase Blog Traffic in Less Time
It’s that simple.
With Tailwind, you can do in an hour or two in one evening through Tailwind what would normally take you HOURS. And HOURS. To do manually.
Plus, a HUGE benefit of Tailwind is their TRIBES.
Tailwind Tribes : An Important Aspect of the Tailwind Strategy
Tribes are similar to Group Boards. Think Pin Groupie. Where several people collaborate i.e. work together on one board. You’ll see this on Pinterest when you go to a board and see multiple people’s pictures in the “author”/who posted it part.
Normally a single person, like me posts, and my image comes up. With a group board, you’ll see two, three, or more pinners for one board.
Which brings me to another good point.
Tailwind Tribes to Increase Blog Traffic
Without getting too far into the debate on vanity metrics, you do need at least some followers, and you absolutely need to join tribes with Tailwind and/or groups. Blogging groups, groups for your niche, join them. And by the way- if you click my link for Tailwind, you get a FREE MONTH- a $15 credit!There’s still that. So you can test them and try them for free.
And then, be nice. Follow others. Comment. Engage. Blogging and Pinterest are about people behind the images. And your followers aren’t just numbers, they’re like you. In fact, aim to seek out others like you. It’ll do you good.
Social media, right? Go be social.
Group boards, I’d suggest requesting to join by reaching out to the person in charge. Simply locate a blogger, for example, that you admire, someone you see is nailing it in terms of their blog, Pinterest, and business, and email them.
Be professional. Be kind. And be authentic. Let them know you like their work (and be specific) and politely ask if they would include you in some of their group boards. The more followers, the better.
And a word to the wise, do not take rejection personally. Some boards will be closed. It happens. All you can do is ask. The worst that can happen is they say no. But.
If a board is closed, acknowledge it in your email. Let them know you realize it’s closed, but if it ever does open, you’d be interested. And thank them. Who knows? They may just let you join.
And also, don’t be intimidated with numbers. Bloggers with huge followings were exactly where you are at one point. Ask.
Summary of 10 Simple Tips to Increase Blog Traffic with Pinterest
Create a Pinterest Business Account
Create a LOT of Boards
Make Your Boards SEO Friendly i.e. highly searchable
Include SEO friendly terms in Board titles and Board descriptions
Join Group Boards (think Pin Groupie)
Join Tailwind (preferably on an annual basis to save money AND be able to post UNLIMITED pins)
Create GORGEOUS Pins with faces, in warm colors, with A/B patterns with Canva, PicMonkey, or another design program
Continue creating KILLER CONTENT AND
Pounding out AMAZING Pins (SEVERAL for EACH blog post)
Best Ebooks for Bloggers and Blogging Courses
Okay, so you got me. Although I’ve made my fair share of progress on Pinterest via Trial and Error, I’ve also had help in the form of TWO excellent resources. And I want to briefly describe why I believe that even if you’re looking for a blogging for beginners Pinterest marketing strategy to drive traffic to your blog, you should check out these two blogging courses and these ebooks for bloggers.
The Pinterest Launch Plan by Jennifer Maker
Pinterest Ninja by Megan of Love Family Health
Here’s why I believe both of these ebooks for bloggers are worth every penny.
The Pinterest Launch Plan by Jennifer Maker is amazing! Not only is it an affordable, worthwhile education in all things Pinterest, I’m a part of her Blog What You Love Facebook group and have seen testimony after testimony of how it has worked for other readers- myself included!
She breaks down step by step how to set up your Pinterest business account for success from day one. And not only does she have an in depth ebook that covers everything you’ve ever wanted to know about Pinterest, she gives screen shot examples of what she talks about to go along with the text PLUS videos!!!
No matter how you learn, be it by reading text, watching videos, or looking at photos and applying that knowledge, her Pinterest Launch Plan has it all. And EVERY UPDATE is included FREE when you purchase her course. Because as I said before, Pinterest is always changing.
I think her course is EXTREMELY knowledgeable and well worth every penny (hint hint it’s also VERY AFFORDABLE for blogging for beginners on a budget like me!) And as a star pupil from Elite Blog Academy that took her blog into six figures within two years of going through EBA and just last month (March 2019) hit six figures in a MONTH you can be assured that Jennifer Maker’s strategy WORKS.
But I’ve also spent money on one other course- and I highly recommend checking out this one IN ADDITION to Jennifer’s because each has their own take aways on how to make your Pinterest a (nearly) overnight success in driving traffic to your blog.
What if I told you that there’s an ebook out there that will change your ENTIRE blogging game within a month?!
What if I told you there was also a course to accompany said ebook and help you drive insane amounts of traffic to your blog even if you were looking for a blogging for beginners Pinterest course?
If either of the above sounds like you, and you want a GREAT DEAL on a Pinterest traffic ebook/course combo, Pinterest Ninja is for you!
I spent over a year spinning my wheels on Pinterest trying to drive traffic to my blog with varied success. Some months I’d do great. Other months, I’d be under 100 views! Crazy!
After exhausting all my free resources, I decided to finally invest in a book that practically screamed results! And if you don’t believe me, Google Pinterest Ninja reviews. You will be HARD PRESSED to find negative reviews from ANYONE that completed and implemented Megan’s steps. Because her Pinterest strategy is INCREDIBLE.
And no only does Megan suggest next steps to take following Pinterest Ninja, if you want truly amazing results and an increase in blog traffic THIS MONTH, she includes affiliate links IN HER BOOK AND COURSE! How cool is that?
No need to look for the tools and resources she suggests- the links are included.
So if I were you, and looking to increase my blog traffic starting THIS WEEK, I’d invest in Pinterest Ninja, both the ebook and course. You can click any of the links I’ve included above, but here’s that link again below, too. It’s definitely worth every penny. Pinterest Ninja.
Ebooks for Bloggers and Blogging Courses Recap
In order to get the most out of the information I’ve provided, I suggest one, printing off my list of 10 tips to increase blog traffic via Pinterest. And then, to put the icing on the cake, purchase BOTH Jennifer Maker’s The Pinterest Launch Plan AND Megan of LoveFamilyHealth’s Pinterest Ninja.
When you purchase these awesome resources comment below and let me know! I’d love to hear about your favorite tip or takeaway from this Pinterest Guide and their ebooks and courses! Think it’ll help you drive traffic to your blog? I know it will!
Comment below with a link so we can follow!
Remember this post on How to Increase Blog Traffic with Pinterest for later. Pin it to your favorite board!