Are you interested in driving traffic to your blog or site? Wish there was a blogging for beginners ultimate guide to how to use Pinterest to do just that? In addition to discussing the value of The Pinterest Launch Plan by Jennifer Maker and Pinterest Ninja ebook and course by Megan of LoveFamilyHealth, here are some blogging tips on how to find popular keywords to use on your blog posts. As well as some blogging tips on how to increase your blog traffic.
Importance of Keywords and How to Find Them
Pinterest loves keywords. I first mentioned that in my original Pinterest Guide but here I’m going to go more in depth.
Pinterest is a visual search engine, but a search engine nevertheless. Therefore, keywords are your best friend when it comes to driving traffic to your site.
If you’ve ever typed anything into the search bar in Pinterest, you’ve seen a treasure trove of keywords, I assure you. And the keywords are based on what is most popular right now! So it does change from time to time. Before I get too far into the process of finding keywords, let me first say it’s a good idea to check back about once a month to see what’s trending. Evergreen content may not change as frequently, but seasonal content based on holidays, current political events, the newest diet crazes, and sports team rankings- yes! These keywords change almost monthly and seasonally. So check back often if you blog about any of those topics.
Back to how to find the best keywords based on your particular blog niche. Go to Pinterest right now (you do not have to be logged in, by the way, for this specific aspect of your Pinterest training to work). Go to the search bar, and begin typing in a general term that you typically blog about.
For example, I frequently blog about, well, Blogging. Like in this post about blogging for money.
If I type in the word, Blogging, the following popular searches appear.
- 1) Blogging for Beginners
- 2) Blogging
- 3) Blogging for Money
- 4) Blogging Tips
- 5) Blogging Ideas
Excellent! If I’m going to write a post on blogging, I’ve got a great starter list of what keywords and topics to include. These five keywords should appear in several places. They should appear in my titles on my blog posts, in my headings within my blog post, and they should be sprinkled throughout my posts as well. This will make my post appear higher in the rankings for SEO (search engine optimization). You want to make your posts super easy to find in terms of not just Google, or Bing, but in terms of your audience. People. What are the people you write for most interested in? Write about that and repeat that specific word or phrase multiple times. Also, another great place to use these popular keywords? On your Pinterest business account! (But no stuffing!)
*You can read more about the importance of keywords and optimizing your pins for Pinterest traffic in both Jennifer Maker’s Pinterest Launch Plan and Megan’s Pinterest Ninja ebook (click the links to go there now!)*
Keywords and Your Pinterest Business Account
Remember how I mentioned how to find keywords for your blog? Keywords are not just blog specific because remember where we located them? Pinterest. This is all about a Blogger’s Guide to Pinterest.
At this point, you may be thinking, but Tara, wouldn’t I want to be on several social media platforms like Twitter, Instagram, YouTube, and Facebook if I want to drive the most traffic to my blog? And my answer would be, YES! Yes, you do want to and need to be on several social media platforms. The more the merrier. Because if your audience and potential readers are on other platforms, you need to be on those platforms, too.
But, let me say again that this particular guide for bloggers is a blogger’s guide to Pinterest. Every platform is different, and Pinterest is a search engine, not a social media platform anyway (more on that and vanity metrics later).
All that searching you did for keywords on Pinterest is for Pinterest. Therefore, to drive traffic to your blog with Pinterest, utilize Pinterest.
The popular keywords you just looked up need to appear all over your Pinterest account. Think Pinterest board title. Board description. And then the images from you blog that you pin to these boards? Yes, the keywords need to appear there as well. But, a very important note.
What do I mean by stuffing.
Here’s an example of stuffing in a pin’s description on blogging:
- Blogging l Blogging for Money l Blogging Ideas l Blogging for Profit
Don’t do that! No stuffing!
While it’s true that all those keywords are popular, search engines (and people) actually hate stuffing. And it will actually lead to your pins showing further down in the search engine. Not further up!
A better way to incorporate popular keywords in a blog’s pin description would be to sprinkle them and have them appear naturally. Here’s an example:
- Are you interested in blogging? What to learn how blogging for money is possible? Here are some blogging ideas that readers love as well as some blogging tips that will have your readers coming back for more, week after week. Enjoy!
See the difference? In the second example, I provided several popular keywords, but I made them appear naturally in the pin’s description. It makes sense when I read it and there’s no overwhelm. This tactic will drive traffic to your blog and improve your SEO without making potential readers run away in fear. It’s also sure to get you a lot of board followers. Which is where I feel the need to mention the importance (or unimportance) of followers. Enter: vanity metrics.
*Jennifer Maker’s The Pinterest Launch Plan has EXCELLENT VISUALS showing the importance of slow growth and Pinterest TRAFFIC, not just followers in her course. She knows the value of metrics and what matters.*
Vanity Metrics and Pinterest: What Matters
Do you have a ton of followers on Pinterest? Are you constantly finding yourself checking your stats to see how many more followers you have today versus yesterday? As hard as it’s going to be for me to say this, because I too have run after the promise of followers… stop.
Followers on Pinterest are not the same as followers on your blog’s RSS feed. Or better than even an RSS feed follower- a subscriber.
Vanity metrics are just that. For vanity. Meaning vain. For looks. And while there are metrics that matter, in the case of gaining followers on Pinterest? They don’t matter. Not so much- at least not right now.
And while this may change in the future, as Pinterest is always changing, right now followers are just a way to look good.
I know I personally don’t follow someone on Pinterest unless others (several others) have done so. For me, this is a form of social proof.
If a blogger on Pinterest has thousands of followers, it tells me (though perhaps inaccurately) that a lot of people care about what this blogger on Pinterest has to say.
But, more telling than thousands of followers?
Views per month.
If I really want to follow a blogging pro, or someone else on Pinterest, I look at how many monthly views they have. If it’s in the millions, or if it tops out at the current cap of 10+million, I know I have found someone worth following- and following up on.
You want monthly views. Because the more people that see your pins, the more people that will click on your pins. And the more people that click on your pins, the more people visiting your blog. And more blog visitors, equals more page views on your blog. Which in turn means the potential for more subscribers. And blog subscribers, via email? That’s what you want.
So in terms of vanity metrics, to break it down.
Followers on Pinterest? Nice, but not super important.
Monthly views on Pinterest? A better gauge of success. So aim for monthly views.
Great Pinterest Courses to Check Out
If you’re anything like me, you’re probably looking for even more of a meat and potatoes guide to Pinterest than what I’ve covered here. And while I’d love to tell you I’ve got my own ebook or course (both of which are currently in the works as we speak) for now I can do one of two things if you’re looking for more Pinterest success and tips on how to drive traffic to your blog for free with Pinterest.
I could point you towards more of my blog posts about Pinterest and Monetizing your blog (like my blogging for beginners guide to making money blogging). Or, I could point you towards the two courses that I’ve paid for in terms of increasing my blog traffic with Pinterest.
These courses are 100% worth working through, in my opinion. And well worth the money (again, they worked for me personally).
The Pinterest Launch Plan by Jennifer Maker is amazing! Not only is it an affordable, worthwhile education in all things Pinterest, I’m a part of her Blog What You Love Facebook group and have seen testimony after testimony of how it has worked for other readers- myself included!
She breaks down step by step how to set up your Pinterest business account for success from day one. And not only does she have an in depth ebook that covers everything you’ve ever wanted to know about Pinterest, she gives screen shot examples of what she talks about to go along with the text PLUS videos!!!
No matter how you learn, be it by reading text, watching videos, or looking at photos and applying that knowledge, her Pinterest Launch Plan has it all. And EVERY UPDATE is included FREE when you purchase her course. Because as I said before, Pinterest is always changing.
I think her course is EXTREMELY knowledgeable and well worth every penny (hint hint it’s also VERY AFFORDABLE for blogging for beginners on a budget like me!) And as a star pupil from Elite Blog Academy that took her blog into six figures within two years of going through EBA and just last month (March 2019) hit six figures in a MONTH you can be assured that Jennifer Maker’s strategy WORKS.
What if I told you that there’s an ebook out there that will change your ENTIRE blogging game within a month?!
What if I told you there was also a course to accompany said ebook and help you drive insane amounts of traffic to your blog even if you were looking for a blogging for beginners Pinterest course?
If either of the above sounds like you, and you want a GREAT DEAL on a Pinterest traffic ebook/course combo, Pinterest Ninja is for you!
I spent over a year spinning my wheels on Pinterest trying to drive traffic to my blog with varied success. Some months I’d do great. Other months, I’d be under 100 views! Crazy!
After exhausting all my free resources, I decided to finally invest in a book that practically screamed results! And if you don’t believe me, Google Pinterest Ninja reviews. You will be HARD PRESSED to find negative reviews from ANYONE that completed and implemented Megan’s steps. Because her Pinterest strategy is INCREDIBLE.
And no only does Megan suggest next steps to take following Pinterest Ninja, if you want truly amazing results and an increase in blog traffic THIS MONTH, she includes affiliate links IN HER BOOK AND COURSE! How cool is that?
No need to look for the tools and resources she suggests- the links are included.
So if I were you, and looking to increase my blog traffic starting THIS WEEK, I’d invest in Pinterest Ninja, both the ebook and course. You can click any of the links I’ve included above, but here’s that link again below, too. It’s definitely worth every penny. Pinterest Ninja.
Recap of the Blogging for Beginners Tips for Pinterest Traffic
Did these blogging for beginners tips for Pinterest help? Which of these blogging ideas will you use to drive traffic to your blog? Comment below and let me know! And make sure and subscribe to get more blogging for beginners tips sent weekly! Because more Pinterest tips to drive traffic are coming your way- but some will be exclusive to my blog subscribers.
And if you want to get Pinterest Ninja click here!
Here’s a pin worthy image to remember this Blogging for Beginners Guide to Pinterest!